This kind of promotional gimmick for home video releases has always annoyed me. It's always felt condescending, as if we're supposed to swayed by, what's basically, "If you liked that really popular movie So-And-So was in, then you're gonna love this movie!".
Always a worthwhile watch, it's a subdued, cleverly plotted Thriller...which was, oddly enough, a summer movie release.
I always thought the Anchor Bay DVDs looked pretty horrible, so the recent Synapse Blu-ray, color-corrected and unsqueezed, was a very pleasing revelation and well worth the money.
"Those people standing in line are just the ones who'd already seen the movie and wanted their money back."